FAI found less than : 157 mg of caffeine in the regular 5-Hour, and 206 mg in its Extra Strength counterpart. We’re not exactly Silicon Valley, says Manoj Bhargava, 62, the creator of 5-Hour Energy drinks and the founder of Stage 2 Innovations, a 100 million private equity fund dedicated to. With a little help from our intern and this file, Curbed Detroit has learned that this is the home of of so-called business superstar Manoj Bhargava, the man that founded 5-Hour Energy. Levels in 5-Hour Energy and 5-Hour Extra Strength. FAI Materials Testing Laboratories just outside Atlanta used a method called GC-MS - gas chromotography-mass spectometry - to check caffeine Inside the bottle: 4 calories, zero sugar, “a blend of B-vitamins, amino acids and nutrients,” and “about as much caffeine as a cup of premium coffee,” according to 5-Hour’s website….ForbesĬommissioned our own lab test to check these figures. So what’s in it? Forbes answers that question as well, revealing findings from its own independent lab tests. Its closest competitor, NVE Pharmaceuticals’ Stacker brand, has just over 3%. Checkout scan data from research firm SymphonyIRI say that 5-Hour has 90% of the energy-shot market. The source says the company nettedĪbout $300 million. Chalky cough syrup is more like it….The privately held Living Essentialsĭoesn’t report revenue or profits, but a source with knowledge of its financials says the company grossed north of $600 million last year on that $1 billion at retail. His company, Living Essentials, is the biggest player by far in the energy-shot market, and not because 5-Hour is so delicious. 06:01 AM Like many businesses these days, Manoj Bhargava has had to deal with soaring inflation, which for the owner of 5-Hour Energy, translated to surging advertising costs. It’s $3 a bottle, and it has made Manoj Bhargava So do the traders in Oliver Stone’s 2010 sequel to “Wall Street.” So do hungover students. In eight years 5-Hour has gone from nowhere to $1 billion in But what’s in them? And do they work?įorbes magazine has provided a useful analysis not only of what’s in the bottle, but of the man behind it.įront and center is a Cadillac-red bottle of 5-Hour Energy, the two-ounce caffeine and vitamin elixir that purports to keep you alert without crashing. Headquarters 38955 Hills Tech Dr, Farmington Hills, Michigan, 48331, United States (248) 960-1700 Revenue 111. We’ve all seen those little red and yellow bottles at the checkout counter promising a five-hour energy boost. After the first week, however, 5-Hour Energy sold only 200 bottles across GNCs 1,200 stores. Steve Ruark for The New York Times Bottles of 5-Hour Energy are popular at convenience stores. GNCs buyers agreed, placing 5-Hour Energy in a small display next to the cash register.
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